Tag: marketing
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Production Breaks Out of the Box
Two of the winners of the 2013 Gold Nugget Awards are hard proof that production builders are taking cues from custom builders. In so doing, they’re upping the game.
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Design Details That Clinch The Sale
Curb appeal is great, but so are so-called memory points: winning design details that make a home linger in memory long after a potential buyer has backed out of the driveway.
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Mars and Venus Face Off on Home Design
When it comes to what’s important in a home’s layout, the battle of the sexes isn’t much of a fight.
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Mars vs. Venus Face Off on Home Design
When it comes to what’s important in a home’s layout, the battle of the sexes isn’t much of a fight.
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Builder Taps Into Asian Buyer Demand
MBK Homes appeals to Asian buyers with targeted marketing and design.
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Thermal Imaging Can Go Beyond Heat Checks
But the benefits of the technology aren’t appreciated by consumers, and builders won’t test unless they have to.
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Pinterest: Another Social Media Marketing Option for Remodelers
Pinterest, a social media site, connects remodelers and potential customers and enables them to share design ideas with each other and with a wider audience.
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Communicating Skills
Design is a skill that you can study, practice, and educate yourself about. However, the missing ingredient is “style.” Skill can be learned, but style can only be acquired through years of practice and paying attention to details.